Over the course of five days, MediaCom met with some of the brightest minds in the industry – including tech giants Apple, Facebook, Google and Twitter – and gained many important insights into the future of digital marketing. Here’s a summary of our recommendations for areas where brands can take action now – a useful must-read for all!

For a more in-depth analysis, take look at our full summary on the MediaCom website.

1. BE MOBILE FIRST

The age of the PC is over and tech brands are mobile first but increasingly device neutral.

2. MAKE NATIVE ADVERTISING

Advertising that adds value to the consumer experience isn’t advertising, it’s content and far more effective.

3. BE MORE PERSONAL

The message you send will be more relevant if it reflects the needs and previous experiences of your target consumer.

4. DATA+TECH+CONTENT = SUCCESS

The perfect formula for marketing success involves getting data right, having the correct tech in place and the effective content.

5. REMEMBER TO DUAL SCREEN

There are tools that link what’s happening on tablet, mobile and the TV. Shazam and Twitter are just ways to keep track.